MICHAEL PICCO

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Scream Magazine Ad

10/11/2022

 
Picture
I have purchased some ad space in the December '22 issue of Scream Magazine to accompany a review of Corpse Honey. This is the final render for the ad and includes some subtle changes to the original cover image. The ad itself was a pretty "heavy lift" creatively, as I had to redesign the janky CIPA logo (a low-resolution PNG file) and adjust the placement of the skull on the background in order to accommodate the text block at the bottom. This design represents one of three that I produced for the Magazine, but does not represent the design my friends and colleagues preferred, nor the one that I preferred (which was deemed too verbose by my ad's beta testers). SO, this design was the compromise. 

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